Our Services

Our Services

We provide a full suite of market research services so if you don't see what you're after just ask

Segmentation

Truly great segmentation is not just a science but an art. The science is the rigorous statistical analysis. The art is to provide segments which can meet strategic objectives, be easily distinguishable, easily recognisable to the business and of a usable number and size. A picture needs to be painted in order to bring each segment to life in a way that encourages their easy adoption and dissemination. Whether it's needs based, attitudinal or behavioural or most likely a combination of all three, our segmentation studies will provide all you need.

Campaign evaluation

We understand how different types of ads work differently for different audiences and across different media. Our holistic evaluation approach ensures we measure the performance among all audiences and all elements of the campaign. It ensures you understand how all aspects of the creative, its messaging and its call to action are performing and gives you direction of how to develop them further. Our approach is tried and tested having been used to evaluate some of the UK's most memorable adverting campaigns.

Creative development

Creative development is not about ticking boxes to say whether a campaign is good or not. It’s about understanding all the individual elements of the campaign and how they fit together. It's about working with the creative teams to drive the campaign forward to become even better at meeting the brand’s strategic goals. Knowing what works and why and for whom is just as important as knowing what doesn’t work. Assessing impact among key audiences as well as wider audiences can provide key direction for the future.

Market U&A

Understanding your sector is not just about understanding where you sit versus the competition. It's about understanding what makes consumers tick. Why they buy in the first place is just as important as how they choice a product or brand. And understanding their needs states is imperative in order to ensure your, channel fulfillment and service offerings, standout above those of competitors.

Brand health evaluation

Being the biggest or fastest growing brand is great but it's no guarantee of future success. Understanding why your brand and that of competitors resonate among some but not  others and how they are best  suited to meeting the changing needs of consumers, is essential in order to future proof your business. Understanding where the biggest gains in market share can be found, will help show you where you need to go.

Customer satisfaction and expectations

 The hardest part is people  to try your brand in the first place, so don't let that hard work go to waste. Ensuring your brand experience meets and preferably exceeds their expectations throughout the who customer journey is essential. Are your communications in line with your brand experience. How does your brand go the extra mile or deal with customers' problems. Our research will give you the answer you need.

Choice drivers

The customer journey can often be very involved and varied. 
Our research will show you how your brand perform across the different stages and provide you with clear direction as to where you need to focus your effort.
In order to fully understand the customer journey we will identify the key triggers to purchase across the stages.
Why they wanted to buy something in the first place is just as important as why they choose a particular product or brand. Understanding their needs states  throughout the journey is imperative in order to ensure your, channel, fulfillment and service offerings, standout above those of competitors.

Brand strategy & positioning

Successful brands make a real difference to peoples' lives. Whether that's making their lives easier and simpler or by embodying the values they hold dear or those they wished imbued upon themselves and hope to reflect back to those they know. How good they are at doing this and how they should go about doing it, depends as much on their sector and competitors as it does on what they have to offer and what potential customers need. Developing a compelling brand strategy starts with knowing what you can and can't do within your sector as well as what you want you  should or shouldn't do. That's where we come in.

Customer channel & brand touch point evaluation

People see, hear and experience your brand in a myriad of different ways. They may use one channel one day and another the next, depending on their shopping mission or need states. But how does this influence their overall impression of what you can offer them and how does it shape their behaviour towards your brand. Does it give them a clear and consistent view or or does it confuse or frustrate. Our research identifies not just the sum of the parts but seeks to identify any weak points in the chain and how they should be addressed in order to ensure your brand ethos truly resonates.

All the research expertise you need

As Solaris are part of the Insight Leaders consortium you can be sure that we have the right expertise and specialist resource to meet your needs.
Being part of Insight leaders means we can call on the help of a pool of experienced qualitative and quantitative specialists and analysts. No job is too big for us and seamless integration is always guaranteed as we've worked together many times before.
Insight Leaders
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