Understanding consumers & brands in an ever changing world

Our Research Specialisms

Consumer behaviour, decision making, multi-channel interaction and response to brand touch-points

Campaign development and evaluation against brand positioning, strategy and specific campaign goals

Brand standing and positioning within changing markets and fluid consumer need states

Our Promise

We love to immersive ourselves in your business as well as the consumer mindsets and brands within your sector. 
We'll work in partnership with you and your stakeholders throughout the research project and ensure we go the extra mile in search of insights and tangible findings that will you make a commercial difference to your business. 

We believe the fun is in helping clients solve the whole puzzle not just the research bit.

Quality 

Just like you we want to deliver the best project possible. We won't hesitate to go the extra mile but we won't hesitate to challenge the brief either.

Understanding

We are committed to helping you to better understand the DNA of your market, customers and potential customers and in bringing them to life in ways that will truly resonate within your business.

Illumination

Solaris means of the sun. Which is why we are all about delivering research insights with commercial and strategic recommendations that will help ensure a bright future for your business.

Meet our MD 

Clive Ellis is the founder and Managing Director of Solaris. 

Clive has over 20 years of experience of researching brands, advertising and consumer behaviour from his time as a Partner at HPI and as a Director at Morar before he left to set up Solaris Market Research Ltd. 
He has worked with many of the UK’s leading brands, retailers,  B2B companies and organisations, turning quantitative data into insight, actionable findings and providing strategic direction. 
A dedicated quant specialist who loves to explore and challenge consumer mindsets and beliefs across different sectors and industries. 
Clive has a particular love of retail and tourism both personally and professionally.
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